Guide Presentation – Best Practice
The Live standard for guide and tour presentation – This is how you should present your tours and guiding skills to attract clients:
Write an interesting and comprehensive description of yourself and the tours you offer in your native language.
Use high-quality photos
High quality content about your guiding skills and tours
We know that customers in our segment of the market do a lot of online research prior to booking a guided tour. There are many providers out there, and the customers expect complementary, solid and relevant information that meets their needs. We also know that the customer always selects the provider who will generate the most amount of trust.
Based on these facts, it is crucial that we approach the customer with both tour content and marketing presentation of the highest quality. This way Live will have the best prerequisites as far as our main object is concerned: Marketing your guiding skills to a broad spectrum of potential customers – thereby generating more business.
In order to reach this goal, we have developed «Guide & Tour Presentation – Best Practice». By doing so, we want to provide you with a guideline on how to present both yourself as a guide- and tour presentations within the Live service.
Guide profile Bio – Best Practice
Potential customers need to get a good impression of who you are both as a person and a guide, as well as what they can expect from the tour itself. After all, they are investing money in an experience you provide – spending up to several hours in your company.
By writing an interesting and comprehensive description about yourself and the tours you offer, your mission is to achieve complete trust and attention, encouraging customers to proceed with the booking.
Write a personal summary of who you are. Imagine you are writing for your target audience. Please write in your primary guiding language.
The text should minimum be between 1000 - 1500 characters (including spaces). Use Word Count from the Word toolbar or similar.
Your intro text must not surpass 200 characters (including spaces). This text is important
Use these 200 characters to get the customers attention and make them want to keep on reading. Be specific.
In a creative and appealing way, summarize what you have to offer as a guide.
Then tell more in-depth about yourself, your interests and your background.
When writing your description, envision what information is relevant to the customer. What does the customer want to know about you and your provided service?
Profile Photo – Best Practice
Your profile photo is most important given your presentation to potential customers.
In the app, your profile photo will display as a circle. Therefore it is important that you provide us with a headshot. Keep in mind that your photo will display on a small mobile screen.
Your portrait should be with a neutral background.
Use the rule of thirds when aligning the eyes.
Align yourself in the centre of the photo.
If possible, make sure your Guide Badge is clearly visible in your portrait.
A neutral background could be a wall or an open area. We do not want to draw attention away from the object with a lot of distracting details or objects, ensuring the main focus of the photo is you.
Make sure the camera is set to portrait mode when taking the photo.
If you have the opportunity, use a long focal length of 50mm to 70mm. This will give the result of a blurry background when taking the photo.
Tour description – Best Practice
Write a personal summary of the tour you are selling. Imagine you are writing for your target audience.
The text should minimum be between 1000 - 1500 characters (not words). Use Word Count from the Word toolbar or similar. Please write in your native language.
Your intro text must not surpass 200 characters (including spaces). This text is important. Use these 200 characters to get the customers attention and make them want to keep on reading. Be specific.
Feel free to share some additional facts about the attraction.
Try to envision what information is relevant to the customer. Where will you be going, which exciting elements does the tour include?
Should the customer prepare in any way? Do they need to wear warm clothes and comfortable walking shoes, or maybe bring an umbrella?
Photos of your tours
Photos are a key part of our customers decision making process, ultimately determining conversion and retention rates.
93% of consumers consider images essential to purchasing decisions.
Your images represent your tours perceived value and quality. They speak directly to your target audience, making your product relatable.
These guidelines will help you take more compelling photographs, lending them a natural balance, drawing attention to the important parts of the scene, or leading the viewer's eye through the image.
Apply the rule of thirds
Imagine that your photo is divided into 9 equal segments by 2 vertical and 2 horizontal lines. The rule of thirds says that you should position the most important elements in your scene along these lines, or at the points where they intersect.
Doing so will add balance and interest to your photo. Some cameras even offer an option to superimpose a rule of thirds grid over the LCD screen, making it even easier to use.
Symmetry and patterns
We are surrounded by symmetry and patterns, both natural and man-made. They can make for very eye-catching compositions, particularly in situations where they are not expected. Another great way to use them is to break the symmetry or pattern in some way, introducing tension and a focal point to the scene.
Often a photo will lack impact because the main subject is so small it becomes lost among the clutter of its surroundings.
By cropping tight around the subject you eliminate the background "noise", ensuring the subject gets the viewer's undivided attention.